Social Media for Merchants
Shel Holtz , VP New Marketing, Crayon
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What is Social Media? An overview of the social media landscape; the sociology and culture, as well as the benefits and risks of social media environments. How social media is changing current marketing practices and what opportunities does it present to merchants, today and tomorrow?

Current Trends in E-Commerce
Jim Okamura, Senior Partner, J.C.Williams Group
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Highlights of the latest e-commerce trends, what’s new and significant for merchants and how Social Media is Affecting Multi-Channel Retailing in Canada.

Understanding the New Digital Marketing Opportunities
Mitch Joel, President, Twist Image
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How merchants can incorporate social media strategies into their marketing plans. Tactics and tips, including blogging, tags, RSS feeds, podcasting, wikis, user generated content. Case studies of various marketing, advertising and communications programs. How to measure social media marketing (ROI and metrics).

Marketing Best Practices Panel
Kirsten Thesberg, VP, Strategic Services, LiQuid (Moderator)
Jonathan Ehrlich, EVP, Online Indigo
Ted Starkman, EVP and General Manager, The Shopping Channel
Simon Rodrigue, Senior Manager, E-Commerce / Interactive Marketing, Home Depot
Brian Simpson, General Manager, Travelocity.ca
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What successful Canadian merchants are doing to keep their edge in e-commerce.

The Impact of Chip and Pin in Ireland
Una Dillon, Head of Card Services and Payments, Irish Payment Services Organization (IPSO)
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A firsthand look into the recent rollout of chip and pin in Ireland. How merchants can mitigate the migration of fraud to the Card-Not-Present environment and prepare for the introduction of chip and pin in Canada. Strategies and tips from merchants in Ireland and key learnings applied from the UK experience.

A Balanced Approach to Enhancing Security and Sales in the E-Commerce Channel – A Merchant’s Perspective
Monica Salinas, VP, E-Commerce, La Senza
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Achieving the right balance between fraud management and online sales. Tips, tools, strategies and key learnings.

Extending E-Commerce to Mobile Commerce
Patrick Gauthier, SVP, Innovation, Visa International
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From e to m - big to small browsers. What should merchants be doing to prepare? What are the opportunities and risks? An overview of the latest mobile developments in the industry and Visa’s offerings in this area.

Future of E-Commerce
Sucharita Mulpuru, Senior Analyst, Retail, Forrester Research
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What’s next? Looking ahead at what online merchants can expect from e-commerce. The latest stats, trends and driving forces that will impact the industry as a whole.