Wave Through More Customers Every Day

Put your business in the fast lane with the new Visa payWave^™ contactless payment solution, a convenient and faster way to pay.

Merchants are now able to take advantage of increased speed and convenience with the Visa payWave contactless payment solution, a new way to make low-value transactions and everyday purchases faster and more convenient than cash.

The Visa payWave contactless payment solution provides your customers with a new and secure way to use their Visa^® cards. With the Visa payWave platform, your customers simply wave their Visa card with the Visa payWave feature in front of a secure contactless reader at checkout and the transaction is completed in less than a second. With no signature to check or PIN to enter and cardholder receipt optional, expect faster transactions, shorter lines and happier customers.

The Visa payWave payment solution is ideal for merchant outlets with high volumes of customers where speed of service is essential - in particular, quick service restaurants, coffee shops, movie theatres, convenience stores, gas stations, grocery stores, drug stores, news stands and video/DVD rental stores.

Benefits for merchants

Greater speed and convenience

Your customer simply waves their Visa card with the Visa payWave feature in front of a secure contactless reader; with no more fumbling for cash and no customer signature or PIN required, you'll see faster service at check out, shorter lines and less abandonment. Lines have been reduced by as much as 23%¹, resulting in higher turnover at the point-of-sale. Ease of use drives a positive customer shopping experience.

Cost savings

Shorter lines translate into efficiency and cost savings, while less cash handling helps reduce the costs of cash management and slippage.

Higher average ticket size

Consumers typically spend more when using cards than paying with cash; Visa payWave transactions encourage higher average ticket size. A study in Malaysia in 2006 showed an average ticket size increase of 22% over cash transactions with Visa payWave transactions.²

Enhanced security

The Visa payWave payment platform leverages the security benefits of chip card technology providing you and your customers with a secure contactless payment solution.

The Visa payWave platform uses dynamic data authentication (DDA) to ensure that only a valid Visa card with the Visa payWave feature can be accepted at certified contactless terminals.

How it works

How does the Visa payWave platform work?
Visa cards with the Visa payWave feature are embedded with an antenna and a microchip. The chip, via the antenna, is able to communicate with the secure contactless reader.

1. The cardholder waves the Visa card with the Visa payWave feature in front of a secure contactless reader at the check out counter instead of inserting the card or having it swiped by the merchant.
2. Cardholder maintains control of the card for the entire payment process.
3. The secure contactless reader will indicate when the transaction has been processed, the merchant simply follows the prompts on the reader.
4. Merchants are not required to provide a transaction receipt unless one is requested by the cardholder.

Is the Visa payWave platform secure?

The Visa payWave platform leverages the security benefits of chip technology, providing you and your customers with a secure contactless payment solution. Only the Visa approved contactless readers can process the information in Visa cards with the Visa payWave feature.

A secure contactless reader can only process one transaction at a time, so transaction errors are minimized.

Contact your Acquirer / Payment Processor to learn how your business can benefit from Visa payWave contactless payment solution.

¹Visa Taiwan Visa Wave Issuers & Acquirers Monthly Member Contactless Sales Transactions Report, 2005-07
²Visa Asia Pacific, Malaysia Pilot Results, 2006.

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